Back in 2015, Bristol’s then-mayor unveiled
plans to double the number of bike users in the city over 10 years.
The BCO report highlights the need for
better cycling facilities at the city’s workplaces and office buildings if such
ambitious targets are to be met.
Currently one in ten adults in Bristol cycle
at least three times a week and 47 per cent of these are commuting journeys. Bristol
Cycling Campaign wants 20 per cent of all Bristol commuting journeys to be by
bike by 2020. Bristol’s businesses need to start helping more.
Improved parking facilities could help,
with 16 per cent of workers surveyed saying better bike storage would encourage
them to cycle. Currently 45 per cent of offices do not have showers, something
which almost a quarter of those surveyed said would encourage them to consider
commuting by bike.
Overall, 38 per cent of office workers
surveyed said that they would consider commuting by bike if their workplace had
better or more facilities.
Why
better by bike?
The benefits of cycling are well documented
from reducing car and traffic pollution to improving health.
Nationally for every £1 invested in
cycling, £4 is put back into the local economy. Bristol’s Cycling City
programme from 2008 to 2011 showed that for every £1 spent, the city gained as
much as £20 of economic benefit.
For Bristol employers, a healthy cycling
workforce reduces sick days, increases mental wellbeing and productivity, not
to mention helps combat traffic congestion for local deliveries.
Building
on success
The good news is the number of people
cycling to work is growing. From 2001 to 2011 people commuting by bike rose
from 8,108 to 16, 211 (ONS), a growth rate of 100 per cent.
Bristol as European Green Capital in 2015
invested heavily in boosting its cycling infrastructure to 200 miles of
cycleways and freeways connecting every area of the city. At least £16 per head
of the city’s population is being spent on cycling every year until 2020
through funding secured.
Business zones in the city are integrating
cycling infrastructure from the ground up such as Temple Quarter Enterprise
Zone near Bristol Temple Meads train station, which has a target of 17,000 new
jobs by 2030. A new cycling hub with increased secure storage is planned for
the station to meet this demand.
The research shows that, compared to five
years ago, cycling provision is increasingly accepted as an integral component
of Grade A office specification.
As cycling continues to grow in popularity,
workplaces now need to provide facilities which can cope with rising demand,
and technology such as mobile apps can play a significant role in addressing
this.
Bristol businesses must ensure their
service provision for cyclists meets the evolving expectations of today’s
worker.
Access the BCO research page to download the report 'The Market Cycles'